Valerie isn’t even 21 yet but her wardrobe would make Kim Kardashian green with envy. You wouldn’t believe that this wardrobe belongs to a student. She has 25 pairs of Christian Louboutins. In total she has about 188 pairs of shoes and over 500 outfits I kid you not. On top of this she amassed these things in less than one month. YSL, Chanel, Cartier, Burberry you name it, she has it. So how does a 20 year old student manage to accumulate a wardrobe of Mariah Carey proportions? Welcome to the world of virtual possessions, virtual wardrobes and Polyvore.
A blog about virtual possessions quotes a Professor John Zimmerman who said, “Over the past several years’ people have increasingly acquired virtual possessions. These include both possessions that are losing their material integrity (books, photos, music, movies) as well as things that have never had material form (e.g. email archives, social networking profiles, personal behaviour logs).”Everyone has virtual possessions, music and pictures on iPods; movies and series on computers. All these are examples of virtual possessions and let’s face it; we treasure these like the tangible things we own like our bags and shoes. Facebook and MySpace ushered in the age of virtual friendships and thanks to Google images and other photo sharing websites like Istock photo and Flickr virtual possessions have become another facet of social media.
Human beings love things, they love buying them, collecting them and possessing them so the internet and social media just created another place for people to own things. Going on the internet and downloading pictures of what Blake Lively wore to the 2011 Met Gala feels as natural as going to Woolworths to buy a sweater. On top of that some websites allow people to also modify and play around with these virtual possessions. Polyvore, a fashion website which was popularised on Facebook, is one such website. Signing up for it, opens one up to a vast wealth of designer clothing and images that you can use to create a “set” or in other words a virtual outfit. Many young women use this website to perfect their styling skills or to just have fun creating interesting outfits. Valerie swears by Polyvore. In fact she calls herself an addict. She logs in almost every day and spends hours on it creating sets and posting them to her blog. Polyvore is a very large community with members from all arou Continue reading